Trend #1: Retinol Resurgence
Even though retinol has been around, it’s having a complete resurgence on TikTok - there’s nearly 2 BILLION videos on the subject. But finding one that’s right for beginners/sensitive skin is a challenge. Product to try the trend: Strivectin NEW Advanced Retinol Nightly Multi-Correct Serum, $129 available at Shoppers Drug Mart . It doesn’t irritate at all and results are fast - you see improvement in fine lines in a week thanks to the ultra-concentrated, potent night serum for smoother, visibly healthier, youthful-looking skin. What makes this formula different is that the retinol is boosted by Polyglutamic Acid & Ashwagandha - so there's no dryness & no irritation – just real, visible results.
Trend #2: Skincare-meets-makeup
A big trend right now is skincare-infused makeup - with skincare benefits and applicators being built right into makeup. It’s almost like makeup is the last step of your skincare routine. Product to try the trend: COVERGIRL Simply Ageless Triple Action Concealer . $15.99 available at mass market retailers. It conceals, depuffs and has skincare ingredients in the formula - and the applicator is totally unique. It’s not a brush but a smooth ceramic wand (think of it like a jade-roller for under your eyes that depuffs as it conceals). The cool thing about the concealer is that it touches on the viral trend of using a jade roller to depuff thanks to the new ceramic wand. You get kind of a 2-in-1 routine - ideal for busy moms on the go. It glides easily without tugging & pulling the sensitive under-eye area. Formula covers dark circles, evens skin tone, and brightens skin to give a well-rested, refreshed-looking eye area
Trend #3. Customized haircare
A huge trend that will define this era in beauty is customization. Product to try the trend: PROSE Custom Haircare. It’s new to Canada and all of the products are 100% bespoke and made-to-order. (Formulas are customized for each consumer after taking the online consultation that asks a series of questions about hair needs and goals, lifestyle, and environment). Quiz helps to understand and consumer’s unique hair needs and goals, lifestyle, and environment so they can formulate your custom haircare products. Prose also provides a recommendation of products based on your hair’s needs and your preferred routine length
Trend #4: The 90s-Supermodels-inspired Blowouts are back!
Think big, bouncy hair with tons of volume and shine. An easy way to achieve the look is with the brand new Dyson Airwrap Multi-Styler Complete, $749 in the limited edition Vinca blue and Rosé. This special holiday edition launches in Canada on Sept 26. When you purchase a special holiday edition Dyson Airwrap multi-styler in Vinca blue and Rosé comes with an additional gift with purchase, being the case, travel pouch and brush set.. The AirWrap never uses extreme heat. - it has Intelligent heat control built right in to ensure hair isn’t exposed to extreme heat and promotes healthy hair and natural shine.
Trend #5: Rose (fragrance) is Reborn
Tiktok is driving another huge trend: rose-based fragrances. Product to try the trend is AERIN Rose De Grasse Joyful Bloom eau de parfum. $165 available at Holt Renfrew - a very modern take on rose. Aerin Joyful Bloom is in honour of her 10th anniversary in the beauty world. She encompasses all her fragrances from travel or family memories. Rose are her favourite flower and such a classic symbol. Joyful Bloom is a modern rose in full bloom, exuberant, vibrant and colourful. Joyful Bloom notes are Bergamot, Blackcurrant Bud, Geranium Leaf. Rose Bourboniana, Rose Centifolia from Grasse, Pink Pepper and Sandalwood.
Trend #6: Eco-friendly makeup remover
Siren Eye Makeup trend is huge on red carpet and on the runway. This is defined by Loads of eyeliner (think cool girl lines that extend into a cateye on both the top and bottom lash line. The trick is to removing this type of intense eye makeup fast is with a micellar cleanser. Product to try the trend: Garnier Micellar Cleansing Water $12.99. Available on Amazon.ca , Shoppers It is an easy way to remove makeup, cleanse and soothe the face (face, eyes, lips) in one easy step. Micelles act like magnets to fully remove makeup, oil and impurities. No harsh rubbing needed!